Production presets

One brief, nine editorial languages.

CutPrep ships with presets for the production types editors actually take on. Click a preset on the left to see what bundle it produces: the formats, their target durations, the audience prompt, and the special-instructions hints Claude reads. Categories are grouped by editorial family, not alphabetised.

Brand & commerce

selling something specific

People & stories

interviews + portraits + testimony

Event & vibe

when atmosphere is the message

Snippets & podcast

cut for feed-native + serial release

People & stories

Interview portrait

one-on-one with the anchor question at the core

Formats shipped

Hero 90s

90 s

Short standalone hero with the anchor question at the core

Long form 3min

3 min

Long form with intro → context → anchor question

Full take

~ uncapped

Full recording, only technical cuts

Outcome

Hero 90s: [which goal: social statement, event teaser, campaign hero?]
Long form 3min: [which arc: intro → problem → solution → anchor?]
Full take: archive version without technical interruptions

Special instructions hint

Which anchor question is central. Which kind of fragments to prioritise: concrete numbers, anecdotes, personal experience. Which tones to avoid: corporate, sales-y, hesitant.

Don't see your shape?

Build it as a Custom preset.

Every preset is a default. In the app you duplicate the closest one and edit the formats, durations, and brief language by hand. CutPrep doesn't have an "approved list" of production types. These are the ones we've tuned, the rest is fair game.

Sir Render, Haarlem 2026